Influencer Marketing Platform Market Size Expected to Grow by $27.39 Billion, Fashion & Lifestyle to Become Largest Revenue-Generating Application Segment – Technavio

NEW YORK, November 18, 2022 /PRNewswire/ — The influencer marketing platform market the size should increase by $27.39 billion from 2021 to 2026. Moreover, the growth momentum of the market will accelerate at a CAGR of 31.8% during the forecast period, according to Technavio. This report segments the Influencer Marketing Platforms market by Application (Fashion & Lifestyle, Food & Entertainment, Travel & Vacation, Sports & Fitness, etc.) and Geography (North America, EuropeACPA, Middle East and Africaand South America). Get a comprehensive summary of the report outlining the market size and forecast, along with the research methodology. The FREE sample report is available in PDF format

Influencer Marketing Platforms Market: Segmentation Analysis

The fashion and lifestyle will be a significant contributor to the growth of the market over the forecast period. Influencer marketing helps fashion and lifestyle brands maximize their reach and promote their products and services. Factors such as high penetration, growing use of social media platforms among millennials, and the need to adapt to rapidly changing fashion trends are encouraging brands to invest in influencer marketing practices. This, in turn, is expected to increase the demand for influencer marketing platforms, which will drive the growth of the influencer marketing platforms market over the forecast period.

North America will lead the influencer marketing platform market over the forecast period. The growth of this region is attributed to factors such as the increasing implementation of ad blocking solutions by users.

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Influencer Marketing Platforms Market: Vendor Analysis

AspireIQ Inc., Brandwatch, Captiv8 Inc., Emplifi Czech Republic as, ExpertVoice Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks, Inc., Klear.com Ltd., Launchmetrics, Linqia Inc, Lumanu Inc., Mavrck LLC, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, SocialEdge Inc., The W Factory LLC, and Upfluence Inc., among others, are the major players in the market. The top offerings from some of these providers are listed below:

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• Impact Tech Inc. – The company offers an influencer marketing platform, which provides the client with the flexibility and data intelligence to create and optimize influencer programs.

• IZEA Worldwide Inc. – The company offers Shake, which is a marketplace where customers can buy or sell digital creative services. The platform helps individual influencers, photographers, writers, and musicians collaborate and transact with marketers.

• JuliusWorks, Inc. – The company offers Julius, an influencer marketing platform for clients from various backgrounds and industries to propel their influencer marketing campaigns.

This report provides a comprehensive list of major vendors, their strategies, and the latest developments. Request a FREE sample PDF now

Influencer Marketing Platforms Market: Key Drivers

The increase partnerships and mergers and acquisitions are driving the growth of the influencer marketing platform market. Vendors are adopting various strategies to gain competitive advantage and increase their market share. For example, in September 2021, CreatorIQ acquired Tribe Dynamics to increase its global presence and expand its customer base. In April 2022, Mavrck acquired Later (formerly Latergramme), a marketing platform for Instagram. Such strategies will support the growth of the influencer marketing platforms market over the forecast period.

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Contents

1. Summary

2 Market landscape

3 Market sizing

4 Five forces analysis

5 Market Segmentation by Application

6 Customer Landscape

7 Geographic landscape

8 drivers, challenges and trends

9 Supplier Landscape

10 Vendor Analysis

11 Appendix

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